Marketing Management

Marketing Management
Author :
Publisher : Pearson UK
Total Pages : 1199
Release :
ISBN-10 : 9781292248462
ISBN-13 : 1292248467
Rating : 4/5 (467 Downloads)

Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.


Marketing Management Related Books

Marketing Management
Language: en
Pages: 1199
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subjec
Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Business to Business Marketing Management
Language: en
Pages: 697
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

DOWNLOAD EBOOK

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
Marketing Management
Language: en
Pages: 901
Authors: Michael R. Czinkota
Categories: Business & Economics
Type: BOOK - Published: 2021-08-24 - Publisher: Springer Nature

DOWNLOAD EBOOK

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev
Marketing Management 3rd edn PDF eBook
Language: en
Pages: 977
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subje