Digital Luxury
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Type: BOOK - Published: 2019-04-29 - Publisher: SAGE
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Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t
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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
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Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digi
