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Dictionary Of Marketing Terms

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A Dictionary of Marketing

A Dictionary of Marketing
Author :
Publisher : Oxford University Press, USA
Total Pages : 450
Release :
ISBN-10 : 9780199590230
ISBN-13 : 0199590230
Rating : 4/5 (230 Downloads)
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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.


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Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended exp