Related Books

Delivering Results in Qualitative Market Research
Language: en
Pages: 129
Authors: Geraldine Lillis
Categories: Social Science
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

DOWNLOAD EBOOK

|Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - A
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Qualitative Market Research
Language: en
Pages: 196
Authors: Gill Ereaut
Categories: Business & Economics
Type: BOOK - Published: 2002-09-17 - Publisher: SAGE

DOWNLOAD EBOOK

Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market
Analysis and Interpretation in Qualitative Market Research
Language: en
Pages: 193
Authors: Gill Ereaut
Categories: Social Science
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

DOWNLOAD EBOOK

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Developing Advertising with Qualitative Market Research
Language: en
Pages: 153
Authors: Judith Wardle
Categories: Business & Economics
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

DOWNLOAD EBOOK

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A