Decoding The Irrational Consumer
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Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2015-08-03 - Publisher: Kogan Page Publishers
Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to under
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2016-03-09 - Publisher: Routledge
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives t
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2014-03-31 - Publisher: John Wiley & Sons
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2020-04-24 - Publisher: Routledge
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely
Language: en
Pages: 265
Pages: 265
Type: BOOK - Published: 2017-02-03 - Publisher: Kogan Page Publishers
COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, inclu
