Related Books

CRM at the Speed of Light
Language: en
Pages: 670
Authors:
Categories: Customer relations
Type: BOOK - Published: 2004 - Publisher:

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CRM at the Speed of Light
Language: en
Pages: 394
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill/Osborne Media

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"ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relat
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
Language: en
Pages: 690
Authors: Paul Greenberg
Categories: Computers
Type: BOOK - Published: 2004-08-16 - Publisher: McGraw Hill Professional

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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing
CRM at the Speed of Light, Fourth Edition
Language: en
Pages: 698
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2008-10-01 - Publisher: McGraw Hill Professional

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Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a So
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Language: en
Pages: 306
Authors: Adam Metz
Categories: Business & Economics
Type: BOOK - Published: 2011-08-16 - Publisher: McGraw Hill Professional

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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game