Creating Market Insight
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Language: en
Pages: 261
Pages: 261
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, lea
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2016-03-03 - Publisher: Kogan Page Publishers
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
Language: en
Pages: 99
Pages: 99
Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2014-04-30 - Publisher: John Wiley & Sons
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling aut
Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2012-01-08 - Publisher: Princeton University Press
"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. C
