Creating Loyal Profitable Customers
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Type: BOOK - Published: 1999 - Publisher: Maruki Books
Creating Loyal Profitable Customers establishes that there are 6 simple steps to turning a one time buyer into a lifetime advocate. This book will help any busi
Language: en
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Type: BOOK - Published: 2008 - Publisher: Pearson Prentice Hall
Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing c
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Type: BOOK - Published: 2011 - Publisher: Harvard Business Press
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates;
Language: en
Pages: 223
Pages: 223
Type: BOOK - Published: 2007-01-06 - Publisher: John Wiley & Sons
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1
Language: en
Pages: 411
Pages: 411
Type: BOOK - Published: 2018-05-15 - Publisher: Springer
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai