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Corporate Social Strategy

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Just Good Business

Just Good Business
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 208
Release :
ISBN-10 : 9781576758991
ISBN-13 : 1576758990
Rating : 4/5 (990 Downloads)
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Book Synopsis Just Good Business by : Kellie McElhaney

Download or read book Just Good Business written by Kellie McElhaney and published by Berrett-Koehler Publishers. This book was released on 2008-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.


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"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critica
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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and
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Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate soci
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This introductory textbook explores the key issues in global business in corporate social responsibility.