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Consumer Psychology in Behavioral Perspective
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Pages: 246
Authors: Gordon Foxall
Categories: Psychology
Type: BOOK - Published: 2004-12 - Publisher: Beard Books

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This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that t
Interpreting Consumer Choice
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Pages: 370
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, sho
Social Psychology of Consumer Behavior
Language: en
Pages: 407
Authors: Michaela Wanke
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
Satisfaction: A Behavioral Perspective on the Consumer
Language: en
Pages: 544
Authors: Richard L. Oliver
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequen
Consumer Psychology in Behavioural Perspective
Language: en
Pages: 248
Authors: G. R. Foxall
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher:

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The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B.F. Skinn