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Authors: Andreas Hinterhuber
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This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key b
Consumer Behaviour and Digital Transformation
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This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
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In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements
Digital and Social Media Marketing
Language: en
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Digital Transformation in Accounting
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Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital