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Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Thou
Commodity Marketing
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book
Commodity Advertising
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Agricultural Marketing
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Marketing in perspective; The market system and the operating environment; Prices and price analysis; Commodity futures and hedging; Decision models, techniques
Introduction to Agricultural Marketing
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Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura