Related Books

Chinese Economic Transition and International Marketing Strategy
Language: en
Pages: 350
Authors: Ilan Alon
Categories: Business & Economics
Type: BOOK - Published: 2003-03-30 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic
Marketing Issues in Modern China
Language: en
Pages: 408
Authors: Robert Guang Tian
Categories: Business & Economics
Type: BOOK - Published: 2013-03-01 - Publisher: North American Business Press

DOWNLOAD EBOOK

In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest
Transition and Opportunity
Language: en
Pages: 246
Authors: Huiyao Wang
Categories: Asia
Type: BOOK - Published: 2022 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is
A Third Way
Language: en
Pages: 380
Authors: Lawrence C Reardon
Categories: Political Science
Type: BOOK - Published: 2022-03-07 - Publisher: BRILL

DOWNLOAD EBOOK

From 1949 to 1978, communist elites held clashing visions of China’s economic development. Mao Zedong advocated the “first way” of semi-autarchy character
China Goes Global
Language: en
Pages: 340
Authors: Huiyao Wang
Categories: Business & Economics
Type: BOOK - Published: 2016-04-08 - Publisher: Springer

DOWNLOAD EBOOK

Mainland China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Glo