Understanding Children as Consumers

Understanding Children as Consumers
Author :
Publisher : SAGE
Total Pages : 332
Release :
ISBN-10 : 9781446246412
ISBN-13 : 1446246418
Rating : 4/5 (418 Downloads)

Book Synopsis Understanding Children as Consumers by : David Marshall

Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.


Understanding Children as Consumers Related Books

Understanding Children as Consumers
Language: en
Pages: 332
Authors: David Marshall
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: SAGE

DOWNLOAD EBOOK

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
Raising Consumers
Language: en
Pages: 319
Authors: Lisa Jacobson
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Columbia University Press

DOWNLOAD EBOOK

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi
Rethinking Children as Consumers
Language: en
Pages: 0
Authors: Cyndy Hawkins
Categories: Child consumers
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers / Catherine Gripton and Val Hall -- Children as c
Children as Consumers
Language: en
Pages: 228
Authors: Adrian Furnham
Categories: Psychology
Type: BOOK - Published: 2008-01-28 - Publisher: Routledge

DOWNLOAD EBOOK

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C
The Kids Market
Language: en
Pages: 296
Authors: James U. McNeal
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's res