Strategic Marketing Management and Tactics in the Service Industry

Strategic Marketing Management and Tactics in the Service Industry
Author :
Publisher : IGI Global
Total Pages : 415
Release :
ISBN-10 : 9781522524762
ISBN-13 : 1522524762
Rating : 4/5 (762 Downloads)

Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.


Strategic Marketing Management and Tactics in the Service Industry Related Books

Strategic Marketing Management and Tactics in the Service Industry
Language: en
Pages: 415
Authors: Sood, Tulika
Categories: Business & Economics
Type: BOOK - Published: 2017-03-20 - Publisher: IGI Global

DOWNLOAD EBOOK

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
SERVICES MARKETING
Language: en
Pages: 258
Authors: Prof. R.Jothi Priya
Categories: Antiques & Collectibles
Type: BOOK - Published: - Publisher: Archers & Elevators Publishing House

DOWNLOAD EBOOK

An Analysis of the Impact of Real Estate Investment Trusts Formed by Life Insurance Companies
Language: en
Pages: 472
Authors: Richard Joseph Keintz
Categories: Life insurance trusts
Type: BOOK - Published: 1974 - Publisher:

DOWNLOAD EBOOK

Marketing Management
Language: en
Pages: 719
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2009-10-22 - Publisher: SAGE Publications

DOWNLOAD EBOOK

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM —