Sports Marketing
Author | : Sam Fullerton |
Publisher | : SAGE Publications |
Total Pages | : 624 |
Release | : 2021-10-15 |
ISBN-10 | : 9781948426442 |
ISBN-13 | : 1948426447 |
Rating | : 4/5 (447 Downloads) |
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this disciplineā²s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.