Sports Marketing

Sports Marketing
Author :
Publisher : SAGE Publications
Total Pages : 624
Release :
ISBN-10 : 9781948426442
ISBN-13 : 1948426447
Rating : 4/5 (447 Downloads)

Book Synopsis Sports Marketing by : Sam Fullerton

Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this disciplineā€²s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.


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