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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both stra
Financial Services Marketing
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Type: BOOK - Published: 2007-01-18 - Publisher: Routledge

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Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
Marketing Financial Services
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Type: BOOK - Published: 2010-02-17 - Publisher: Routledge

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics s
Marketing Financial Services
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"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research I
Marketing and Mobile Financial Services
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Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telec