Customers.com

Customers.com
Author :
Publisher : Random House Business Books
Total Pages : 386
Release :
ISBN-10 : 0712680713
ISBN-13 : 9780712680714
Rating : 4/5 (714 Downloads)

Book Synopsis Customers.com by : Patricia B. Seybold

Download or read book Customers.com written by Patricia B. Seybold and published by Random House Business Books. This book was released on 1998 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.


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"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1