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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Mana
Adding Bricks to Clicks
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We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S. retailer which opened four new st
Capitalizing on Knowledge
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Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost ever
Online Versus Bricks-and-Mortar Retailing
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The popularity of online retailing has created great opportunities and challenges for retailers. A key challenge faced by many retailers is to choose between th
The Road to Luxury
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new