Brandsimple
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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2008-08-19 - Publisher: St. Martin's Press
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2013-01-08 - Publisher: Macmillan
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2011-05-10 - Publisher: St. Martin's Press
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vas
