Brands And Branding Geographies
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Language: en
Pages: 381
Pages: 381
Type: BOOK - Published: 2011-01-01 - Publisher: Edward Elgar Publishing
'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not wh
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2007-12-15 - Publisher: Berg
"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2015-03-24 - Publisher: John Wiley & Sons
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and
