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Branded Content and Entertainment in Advertising
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Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis

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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
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"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyse
Branded Content
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Type: BOOK - Published: 2021-08-26 - Publisher: Routledge

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
The Handbook of Applied Communication Research
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An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made s
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most soug