Domain Names Rewired

Domain Names Rewired
Author :
Publisher : John Wiley & Sons
Total Pages : 272
Release :
ISBN-10 : 9781118312629
ISBN-13 : 1118312627
Rating : 4/5 (627 Downloads)

Book Synopsis Domain Names Rewired by : Jennifer C. Wolfe

Download or read book Domain Names Rewired written by Jennifer C. Wolfe and published by John Wiley & Sons. This book was released on 2012-11-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.


Domain Names Rewired Related Books

Brand Protection in the Online World
Language: en
Pages: 280
Authors: David N. Barnett
Categories: Business & Economics
Type: BOOK - Published: 2016-12-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individua
Domain Names Rewired
Language: en
Pages: 272
Authors: Jennifer C. Wolfe
Categories: Law
Type: BOOK - Published: 2012-11-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to
Trademark Counterfeiting
Language: en
Pages: 796
Authors: George W. Abbott
Categories: Law
Type: BOOK - Published: 1999 - Publisher: Aspen Publishers

DOWNLOAD EBOOK

An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop coun
Digital Brand Protection
Language: en
Pages: 304
Authors: Steven Ustel
Categories:
Type: BOOK - Published: 2019-11-05 - Publisher:

DOWNLOAD EBOOK

Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in
Registered Trademark
Language: en
Pages: 106
Authors: Cheryl Lorraine Hodgson
Categories: Business & Economics
Type: BOOK - Published: 2019-10-08 - Publisher: Brandaide Press

DOWNLOAD EBOOK

Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and se