Download or read book The Blues written by Robert Maris Cunningham and published by . This book was released on 1997 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the Blue Cross and Blue Shield system, America's largest and oldest health insurer, from its beginnings to the 1990s. It draws on company archives and shows how its management has pursued the goal of health care coverage over seven decades of social and economic change.