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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Rele
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Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. Bu
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Beyond Multi-Channel Marketing
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol