Becoming A Consumer Psychologist
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Language: en
Pages: 129
Pages: 129
Type: BOOK - Published: 2019-11-13 - Publisher: Routledge
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychol
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2018-05-02 - Publisher: Springer
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2014-03-31 - Publisher: John Wiley & Sons
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2015-08-20 - Publisher: Psychology Press
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha
