Authentic Branding
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Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2009-03 - Publisher:
As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decad
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2012-10-15 - Publisher: NYU Press
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more pers
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2009-05-01 - Publisher: IAP
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and C
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2009-10-22 - Publisher: Springer
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based o
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2020 - Publisher: Routledge
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion
