Art Direction
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading ex
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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
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Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discu
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Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, te
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A wealth of information from Preston's experiences in the film industry.
