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Approaches to Audiences
Language: en
Pages: 318
Authors: Roger Dickinson
Categories: Social Science
Type: BOOK - Published: 1998 - Publisher: Hodder Education

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The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some o
How Audiences Decide
Language: en
Pages: 417
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2011-03 - Publisher: Taylor & Francis

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How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It
Understanding Audiences
Language: en
Pages: 208
Authors: Andy Ruddock
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-12-05 - Publisher: SAGE

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of
Creative Explorations
Language: en
Pages: 225
Authors: David Gauntlett
Categories: History
Type: BOOK - Published: 2007-05-07 - Publisher: Routledge

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Drawing upon an array of disciplines from neuroscience to philosophy, and art to social theory, David Gauntlett here explores the ways in which researchers can
Impacting Theatre Audiences
Language: en
Pages: 258
Authors: Dani Snyder-Young
Categories: Performing Arts
Type: BOOK - Published: 2022-03-02 - Publisher: Routledge

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This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dan