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An Overview of The Public Relations Function, Second Edition
Language: en
Pages: 250
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Business Expert Press

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This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep
An Overview of the Public Relations Function
Language: en
Pages: 198
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2010-04-15 - Publisher: Business Expert Press

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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Applied Public Relations
Language: en
Pages: 303
Authors: Kathy Brittain McKee
Categories: Public relations
Type: BOOK - Published: 2009 - Publisher: Taylor & Francis

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Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain t
Public Relations Theory II
Language: en
Pages: 620
Authors: Carl H. Botan
Categories: Business & Economics
Type: BOOK - Published: 2010-08-27 - Publisher: Routledge

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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the