An Introduction To Qualitative Market Research
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Language: en
Pages: 153
Pages: 153
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2002-09-17 - Publisher: SAGE
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market
Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2001-08-21 - Publisher: SAGE
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating c
Language: en
Pages: 1484
Pages: 1484
Type: BOOK - Published: 2017-04-29 - Publisher: Springer
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current res
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2001-03-22 - Publisher: SAGE
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
