The Brand of Print

The Brand of Print
Author :
Publisher : BRILL
Total Pages : 260
Release :
ISBN-10 : 9789004410244
ISBN-13 : 9004410244
Rating : 4/5 (244 Downloads)

Book Synopsis The Brand of Print by : Andie Silva

Download or read book The Brand of Print written by Andie Silva and published by BRILL. This book was released on 2019-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.


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