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Advertising Today and Tomorrow (RLE Advertising)
Language: en
Pages: 322
Authors: W.A. Evans
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appr
Advertising: Today, Yesterday, Tomorrow
Language: en
Pages: 482
Authors: Printers' ink
Categories: Advertising
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Advertising at the Crossroads (RLE Advertising)
Language: en
Pages: 282
Authors: Max A. Geller
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici
Advertising
Language: en
Pages: 662
Authors: Dean M. Krugman
Categories: Business & Economics
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Advertising Explained (RLE Advertising)
Language: en
Pages: 118
Authors: Dennis Caton
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some