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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland
Language: en
Pages: 125
Authors: Philip Hanson
Categories: Political Science
Type: BOOK - Published: 2017-07-28 - Publisher: Routledge

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This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and sub
The Routledge Companion to Marketing History
Language: en
Pages: 464
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Language: en
Pages: 312
Authors: Magdalena Eriksroed-Burger
Categories: History
Type: BOOK - Published: 2023-02-27 - Publisher: Springer Nature

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consum
The Nature of Socialist Economics
Language: en
Pages: 292
Authors: Peter Murrell
Categories: Political Science
Type: BOOK - Published: 2014-07-14 - Publisher: Princeton University Press

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What are the sources of the well-known differences in the performance of capitalist and socialist economic systems? Peter Murrell argues that the Schumpeterian
Consumer Culture, Branding and Identity in the New Russia
Language: en
Pages: 212
Authors: Graham H.J. Roberts
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is un