Advances In Luxury Brand Management
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Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2017-09-21 - Publisher: Springer
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2020-07-13 - Publisher: Springer Nature
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2017-01-20 - Publisher: Springer
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key charac
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2017-01-12 - Publisher: Springer
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, fr
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
