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Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for bran
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This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for cons
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Social Media Influencers in Strategic Communication
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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ
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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.