7 Secrets Of Marketing In A Multi Cultural World
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Language: en
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Type: BOOK - Published: 2001 - Publisher: Executive Excellence Publishing
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international
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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for insta
Language: en
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Pages: 375
Type: BOOK - Published: 2004-09-24 - Publisher: John Wiley & Sons
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams sho
Language: en
Pages: 430
Pages: 430
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct
Language: en
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Pages: 413
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
